Dental Business Boot Camp

by pacden 01/12/2016

The PDS Institute® hosts a private continuing education (CE) event for dental students at the PDS® National Support Center in Irvine, CA. Dental students and faculty from across the country attend this full-day practice management program highlighting the key business fundamentals in dentistry.

On Saturday, July 30, 2016, the PDS Institute welcomed approximately 30 American Student Dental Association (ASDA) leaders and six faculty members from numerous dental schools across the country for the first-ever Dental Business Boot Camp event.  Attendees who traveled to Irvine, California for the event represented local dental schools in California and schools in other states including Arizona, Colorado, Utah, Texas, Nebraska, Ohio, Indiana, Tennessee, Kentucky, Florida, New York and more.

The Dental Business Boot Camp program featured a full-day course called Leaders in Learning: The Business of Dentistry with eleven learning sessions designed to enhance the confidence and competence of dentists in the fundamentals of practice leaders. PDS Institute faculty, executives, and subject matter experts from PDS presented on key business topics, including marketing, communication, contract negotiation, team leadership, practice management and more. Speakers included Dr. Brad Guyton, Dr. Sonny Chokka, Jan LeBeau, Joe Feldsien, Matt Hall, Kim Brozovich, Cara Cavanaugh, Jeff Longfield, Amy Spaulding and Joe Kolligian.

Presenters made each learning session fun and engaging with team-based activities and breakout exercises.  Attendees completed a take-home workbook throughout the program to summarize key takeaways from each session, including real-life tips and tricks.  The participants earned eight CE credits for their attendance and ended the day with a relaxing dinner by the beach.

The event was a great success with 100% of attendees rating the program as excellent and exceeded their expectations in their feedback survey. Also, 100% of participants responded that they would recommend this program to their dental school.

With the success of this alpha program, PDS is working to scale this program by partnering with dental schools to have this coursed delivered by PDS-supported clinicians and PDS subject matter experts. Several schools, including Nova Southeastern University, Arizona School of Dentistry & Oral Health, and Midwestern University (Arizona location), have already scheduled this full-day course to be presented at their school this fall.

Interested in setting up a speaking event? Submit your inquiry to

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What Really Works in Dental Marketing?

by pacden 08/12/2015

Vice President of Marketing for PDS®, Matt Hall, and Vice President of Dentist Development and Dean of the PDS Institute®, Dr. Brad Guyton, co-authored the article, “What Works in Dental Marketing,” which was published in the December issue of Inside Dentistry.

In this paper, the authors outline ten easy-to-implement marketing best practices that will help dental practices both retain continuing care patients and attract new patients in 2016.

From social media to patient retention, Dr. Brad Guyton, and Matt Hall share their expertise for any practice owners looking to maximize their marketing ROI.  Two decades ago, dentists didn’t need to worry much about marketing. However, patients now not only expect dentists to market their services but also expect exceptional experiences.  The authors outlined the top easy-to-implement marketing options that work for dental practices in both retaining current patients and attracting new ones.

To find out what the ten best practices are in 2016 for dental marketing, click here >>

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